Lecture Series on Innovation in the Global Economy
How important is Home-Market Size for Research in the Pharmaceutical Industry, and beyond?
This lecture focuses on the importance of domestic demand and, more specifically, on homemarket size in shaping the pat tern of successful research and thus international trade within industries. It turns out that home-market size is important, even in a small country such as Switzerland. Professor Dave Donaldson discussed whether and in which way the home market is important for research in the pharmaceutical industry, but also in other industries.
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